Masty

Designed by someone who understands hair.

After years of working with celebrities, fashion campaigns, and more than a thousand clients, Avishay created the tools he always wished existed. Professional performance. Thoughtful design. Effortless everyday use.

Designed for professionals. Made for everyone.

Masty
The Smoothing Hair Brush
THOUGHTFULLY DESIGNED

Every detail is carefully considered to create tools that feel beautiful, perform effortlessly, and fit naturally into everyday routines.

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EFFORTLESS STYLING
EFFORTLESS STYLING
DESIGNED TO PERFORM
Developed by a hairstylist
Developed by a hairstylist
Made for real life
Developed by a hairstylist
Developed by a hairstylist
Made for real life

BESTSELLERS

  • HITThe Smoothing Hair Brush
    The Smoothing Hair Brush 240.00 NIS

    A premium smoothing brush crafted with natural boar bristles for precise styling and a sleek, refined finish. Ideal for creating smooth ponytails, buns, and slicked-back styles. The bristles help distribute...

  • The Hair Comb
    The Hair Comb 160.00 NIS

    Designed to evenly distribute your haircare products, with wide teeth that gently detangle and make styling effortless. Ideal for use in the shower or on dry hair for a professional...

  • The Boar Repair Brush
    The Repair Boar Brush 380.00 NIS

    Made with 100% natural boar bristles and flexible nylon pins, this brush gently detangles, smooths, and styles the hair while minimizing pulling and tension. The natural bristles help distribute the...

THE EVERYDAY ESSENTIAL

Designed for effortless everyday brushing, The Repair Boar Brush combines natural boar bristles with flexible nylon pins to gently detangle, smooth, and enhance natural shine. It helps distribute the hair's natural oils from root to tip for a healthier, sleeker finish. Thoughtfully balanced for comfort and control, it's the brush you'll reach for every day.
THE EVERYDAY ESSENTIAL
THE EVERYDAY ESSENTIAL
THE EVERYDAY ESSENTIAL
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Every product is created from real professional experience and a deep understanding of how hair moves, behaves, and needs to be cared for.

Professional tools, crafted by an expert — made for the way you really live.

Because when hair feels good, everything feels a little more effortless.

Masty

Beautiful Inside and Out

From the packaging to the product itself, every detail is thoughtfully designed to reflect the quality, care, and craftsmanship behind Masty.

Masty

Made to become part of your routine.

From the first brushstroke to the final touch, every detail is designed to make everyday hair care feel effortless.

Beauty begins with the right tools

Professional tools designed to become part of your everyday ritual - bringing confidence, care, and effortless beauty to every brushstroke.

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Developed by a hairstylist

Years of salon experience, distilled into tools that make professional results feel effortless at home.

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Confidence starts before you leave home

Every great hairstyle begins with the small rituals you return to every day.

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