Masty
HILAL'S VIDEO

Designed by someone who understands hair.

After years of working with celebrities, campaigns, and thousands of clients, Avishay created the tools he always wished existed beyond the salon. Professional performance. Thoughtful design. Everyday simplicity.

Professional hair tools made for real life.

Masty
The Smoothing Hair Brush
PROFESSIONALLY ENGINEERED

Premium materials and precision-crafted details create tools that feel as exceptional as they perform.

SHOP NOW
EFFORTLESS STYLING
EFFORTLESS STYLING
DESIGNED TO PERFORM
Developed by a hairstylist
Developed by a hairstylist
Made for real life
Developed by a hairstylist
Developed by a hairstylist
Made for real life

BESTSELLERS

  • HITThe Repair Boar Brush
    The Repair Boar Brush 320.00 NIS

    An everyday essential for gentle detangling and styling. Glides through the hair with ease while adding smoothness and natural shine.

  • HITThe Smoothing Hair Brush
    The Smoothing Hair Brush 320.00 NIS

    Designed for smooth, effortless brushing while minimizing tension on the hair. Helps reduce frizz and leaves hair soft, polished, and shiny.

  • The Hair Comb
    The Hair Comb 320.00 NIS

    Perfect for wet hair and even product distribution. Wide teeth gently detangle without pulling or causing unnecessary breakage.

THE EVERYDAY ESSENTIAL

Designed for effortless everyday brushing, the Classic Paddle Brush combines natural boar bristles with flexible nylon pins to gently detangle, smooth, and enhance natural shine. It helps distribute the hair's natural oils from root to tip for a healthier, sleeker finish. Thoughtfully balanced for comfort and control, it's the brush you'll reach for every day.
THE EVERYDAY ESSENTIAL
THE EVERYDAY ESSENTIAL
THE EVERYDAY ESSENTIAL
SHOP NOW

Every product is created from real professional experience and a deep understanding of how hair moves, behaves, and needs to be cared for.

Professional tools, born in the salon — made for the way you really live.

Because when hair feels good, everything feels a little more effortless.

Masty

Beautiful Inside and Out

From the packaging to the product itself, every detail is thoughtfully designed to reflect the quality, care, and craftsmanship behind Masty.

Masty

Made to become part of your routine.

From the first brushstroke to the final touch, every detail is designed to make everyday hair care feel effortless.

Beauty begins with the right tools

Professional tools designed to become part of your everyday ritual - bringing confidence, care, and effortless beauty to every brushstroke.

SHOP NOW

Developed by a hairstylist

Years of salon experience, distilled into tools that make professional results feel effortless at home.

SHOP NOW

Confidence starts before you leave home

Every great hairstyle begins with the small rituals you return to every day.

SHOP NOW