OUR STORY
MASTY was born from the belief that hair has power the power to shape confidence, elevate a routine, and change the way we feel in our everyday lives. Because when hair feels good, everything feels a little more effortless.
Created from a deep understanding of hair, MASTY transforms professional knowledge into elevated everyday essentials tools designed to protect, perfect, and style hair with ease.
Our purpose is to bring the precision, standards, and care of a professional hairstylist into real-life routines, making high-performance hair care feel less distant, less technical, and more desirable.
THE STORY BEHIND MASTY
Founded by Avishay Masty, a professional hairstylist from Tel Aviv, MASTY is rooted in years of hands-on experience across fashion productions, editorials, commercials, and work with women at the center of the public eye.
Through this experience, Avishay saw the power of hair up close how the right tools can simplify a routine, protect the hair, and create beautiful results with confidence and ease.
That professional understanding is what led him to create MASTY: not another hair brand, but a better way to bring professional-quality tools into everyday life.
CRAFTED WITH PURPOSE
Designed with purpose, every MASTY product brings professional standards into everyday routines. Each product is created with premium quality, thoughtful functionality, elevated design, and intuitive usability in mind beautiful to use, easy to carry, and reliable enough to trust every day.
A WORD FROM AVISHAY
"After years in the world of hair - on sets, productions, events, and working closely with strong, powerful women - I learned that hair is far more than appearance. It is mood, confidence, presence, and sometimes the way a woman walks into a room.
As a hairstylist, I have always searched for tools that create precise, beautiful results while protecting the hair. Over time, I saw a gap between what hair tools could be and what often exists in everyday routines.
That is why I created MASTY - professional-quality tools born from real expertise, designed to feel natural, comfortable, and intuitive in everyday life.
My purpose is to take the knowledge, technique, and standards I have worked with for years and translate them into products made for real life - so every woman can feel that her hair is in good hands, every day and everywhere."
