OUR STORY
MASTY was born from the belief that hair has power. The power to shape confidence, elevate everyday rituals, and influence how we feel. Because when our hair feels good, everything else feels a little more effortless.
Built on a deep understanding of hair, MASTY transforms professional expertise into elevated everyday essentials. Tools designed to protect, perfect, and style hair with ease.
Our purpose is to bring the precision, care, and attention to detail of professional hair styling into everyday routines, making exceptional hair care feel more accessible, more intuitive, and more desirable.
THE STORY BEHIND MASTY
Founded by Avishay Masty, a professional hairstylist from Tel Aviv, MASTY is built on years of hands-on experience across fashion productions, editorial campaigns, commercial projects, and work with women in the public eye.
Throughout his career, Avishay experienced first-hand the power of great hair and the difference the right tools can make. Tools that simplify everyday routines, protect the hair, and deliver beautiful results with confidence and ease.
That understanding inspired the creation of MASTY. Not simply another hair brand, but a collection of thoughtfully designed tools that bring professional-quality performance into everyday life.
CRAFTED WITH PURPOSE
Every MASTY product is designed to bring professional standards into everyday routines. Thoughtfully crafted with premium quality, intelligent functionality, elevated design, and intuitive usability, each piece is beautiful to use, easy to carry, and reliable enough to trust every day.
A WORD FROM AVISHAY
"After years in the world of hair, working on fashion shoots, productions, events, and alongside remarkable women, I came to understand that hair is about so much more than appearance. It is confidence, self-expression, presence, and often the way a woman walks into a room.
Throughout my career, I have always searched for tools that deliver beautiful, precise results while respecting the health of the hair. Over time, I realized there was a gap between the tools professionals rely on and those available for everyday use.
That realization became MASTY. A collection of thoughtfully designed tools inspired by real experience and created to feel natural, comfortable, and intuitive from the very first use.
My goal has always been simple. To bring the techniques, standards, and attention to detail I have developed over the years into products made for real life, so every woman can style her hair with confidence, wherever she is."
